hibi 10 minute aroma started with a match factory and an incense factory on a mission: to create a new product from two crafts. The result is a collection of incense matchsticks. Yuzu A refreshing citrus aroma diffusing crisp fragrances under the wintry sky.
A pack of 10 Minute Aroma Japanese Cypress counts 8 matchsticks and an inflammable mat. It fits easily in your hand palm and you can light your incense without the need for any lightning device.
According to hibi, their Japanese Cypress incense matchstick is fragrance of trees enveloping your mind with a nostalig serenity. Use this to soothe a restless mind and for more clear thoughts.
hibi’s Japanese Cypress is part of hibi’s Japanese fragrances, a collection of scents that celebrate Japanese incense. These scents are not necessarily native to Japan, like sandal wood, or cinnamon, but represents ingredients commonly used (and loved) in Japanese incense.
about the designer
Before hibi was introduced in 2015, there was a period 3,5 years of trial and error. The precise recipe of incense and washi pulp, so a matchstick would be hard enough, and would have the exact amount of incense to have a perfect intense scent for 10 minutes. Made in Japan, in the Hyogo prefecture.
Japanese incense is very brittle. The incense sticks from hibi has a little washi pulp in it, making the matches just hard enough to strike. It may look like an ordinary wooden match, but it is definitely not.