About the brand
Sustainability has been at the core of Aiayu since their inception. It began with an intuitive conviction that it only made sense to produce things respectfully, responsibly, and conscientiously. It is not something we have tried to retroactively work into our business model along the way.
They have developed a set of principles which guide how Aiayu reduces its ecological impact and betters the lives of each person involved in making our products. We have determined these to be; designing items that are made to last, sourcing nature’s best materials sustainably, responsible and craft-focused production, and less waste. After 15 years of commitment to these values, they are proud of our evolving legacy of social and environmental sustainability.